Digging Deeper – Time for a Cartoon Break

I, like probably many of you, grew up on Saturday morning cartoons. At a time when there was no streaming—not even VHS tapes or DVDs—you had to get up early and stay planted in front of the TV until around noon to enjoy all the colorful goodness! Even getting up to grab a bowl of cereal or use the bathroom was a race to beat the end of the commercial break.

Even the commercials were pretty cool sometimes. In between episodes of Scooby-Doo or Super Friends, there were ads for Hot Wheels, Micronauts, and Stretch Armstrong. But we all knew they were just commercials, so it was okay if we missed a few while enjoying the main shows.

TV networks were also required to include educational programming during commercial breaks, and that’s where the classic Schoolhouse Rock! segments came in. Everyone of a certain age just started hearing “Conjunction Junction” playing on repeat in their heads…you’re welcome.

Then the FCC relaxed its rules about marketing to children, and in the 1980s, the lines between commercials and cartoons began to blur. Was He-Man a cartoon, or was it really a long-form advertisement? It seemed like every toy line had its own TV show designed to boost sales.

The goal of the advertising was to make kids see those toys as not merely things they wanted, but things they needed. Coveting was the objective. You would watch the show and then see a commercial featuring kids just like you playing with those toys in a bedroom or backyard that looked just like yours. You’d think, “That could be me,” or, even more intensely, “That should be me.”

So you begged your parents, wrote requests to Santa, or “accidentally” left birthday wish lists where your parents were sure to find them. But inevitably, when we finally got those toys, they never lived up to the promise of the commercials. Those things never satisfied the longing that the marketing had ignited.

Some of us may still have trouble shaking off the programming that was instilled by G.I. Joe and Teenage Mutant Ninja Turtles. The world wants us to covet. Advertisers want us to look outward for satisfaction in things, but God wants us to look to Him. The “things” we believe we need will never truly satisfy us.

Take a moment to reread Paul’s words to the church at Philippi that are quoted at the beginning of this post. Where do you need to learn contentment? Where in your life are you more tuned in to the commercials playing around you than to the blessings you already have?